Harley Alexander

Hey, I'm Harley Alexander

UX, UI, Interaction Designer
Full-stack Developer
Agency Director

Meet meLinkedinGet in touch


What's up, I'm Harley! I'm a UX/UI/Interaction Designer & Full-stack Developer based in Melbourne. I've got over nine years experience in design and development with startups, agencies & small businesses. I'm currently growing my agency Mayte where we design, build and market gorgeous products, experiences and websites.

Aside from UX, Sketch and Javascript, I love surfing, cooking & other languages (French, Spanish and Swedish to be precise). I also co-authored a book on WordPress Design for Envato when I was 15.


Work Experience


Mayte JULY 2015 - PRESENT

Launching my first agency, working for a diverse stack of clients on a large mix of things – UX consulting, Visual Design, building apps, products and websites for small businesses. Clients include health.com.au, Hisense, Fairfax & Nuttelex.

UX, UI, Digital Designer, Front-End Developer

Marketing Partners April 2013 - July 2015

I wore several hats at Marketing Partners, from UX Designer creating meaningful experiences for clients’ customers, creating beautiful UIs & brands, developing highly functional & responsive interfaces and designing both digital and print material for campaigns. All our clients were startups.

UX & UI Consultant, Product Manager

Advice Market January 2015 - June 2015

I worked with Advice Market as their UX consultant, ensuring their platform is optimised for the best customer experience, as well as conducting user research and testing to understand their users better each day.

UX & Visual Designer, WordPress Gun

Sitepoint October 2011 - January 2013

I was hired at Sitepoint to maintain their large selection of WordPress websites, as well as design and build new ones. We eventually consolidated the network into one website, which I also was key in during the design phase. I also worked on several internal products working closely with the CEO and Director on a handful of projects.

Freelance Designer & Developer

Baffle! inc. 2006 - 2011

My first selection of gigs and work were a range of small businesses, who needed websites to boost their online presence. I designed, built, launched and maintained them.

Other Relevant Experience

AngularJS Instructor

General Assembly AUGUST 2015 - PRESENT

I ran several workshops at General Assemlby, teaching people how to create highly interactive and fast web-apps using AngularJS.

Copywriting & WordPress Journalism

WPMUDev January 2013 - April 2013

I was WPMUDev’s in-house WordPress Expert, writing tutorials, articles and reviews of all things WordPress.

WordPress Book & Magazine Author

Envato September 2008 - September 2009

As well as co-authoring a book on WordPress design with Envato CEO Collis Ta’eed, I also wrote monthly (sometimes bi-monthly) tutorials for their popular Nettuts+.

Speaker & Presenter

WordCamp AUS/NZ 2008 & 2009

I presented at several WordCamps in Australia and New Zealand, showing the attendees awesome WordPress tricks.

Case Studies & Work

Good Food Month is a national program run by Fairfax, bringing hundreds of venues to hundreds of punters across six cities. They needed a directory, and I delivered.

Visit site

I researched, designed and built health’s 2015 website including several features that required excellent UX in order to acquire and retain customers. The site boosted their mobile signup by over 600%, and their Net Happiness Score is up over 35%.

Read Case Study

The social media agency Quiip approached Mayte to get their ageing website redesigned, and address several business goals the previous was lacking.

Visit site

Touchstream Media needed a website that reflected their high profile and cutting edge media streaming technology, utilised by national media companies across Australia.

Visit site

The satorial fashion blog approached me to redesign their website, addressing several user needs and to reinvigorate their brand. User research and testing was done to ensure the site was optimised for the audience.

Visit site

My time at General Assembly was focussed around researching, understanding, prototyping and testing the user for a coffee-on-demand app.

Read Case Study


User Experience Design

General Assembly 2015

I took the General Assemlby User Experience Design course to supplement my existing UX knowledge, skills and experience. I learnt a wider UX process, user research and testing methods, and how to apply the results to products.

Continuous Learning

Self Taught 2005 - Present

Since 2005 my passion for web design and development has driven my learning. I have taught myself several coding languages covering many frameworks. I am always self-improving and staying up to date with the latest and greatest. I use a variety of online courses, sites, tutorials, books and blogs to keep my knowledge fresh, new and full.

Certificate II in Design

TAFE Design School 2009

At TAFE we were taught the ins and outs of a variety of design software including Photoshop, Illustrator and Indesign. Although I was already proficient in PS/Illustrator, learning about the design process was invaluable.

Digital Art Scholarship

National Art School, Sydney 2010

My body of work in Visual Arts won me a scholarship to a digital art course, which was fantastic to use tools such as Photoshop and Illustrator for a purely artistic purpose instead of designing for the user.

Higher School Certificate

International Grammar School 2010

At highschool I studied Design & Technology, Visual Arts, French, Spanish and English. I loved my languages, and am fluent in French with intermediate Spanish. My photographic body of work for Visual Arts was selected from the top 1% of NSW to be showcased in the National Art Gallery of NSW, and have since sold several prints of my work.

Skills & Knowledge

User Experience Design 5 years User Research methods 2 years Wireframing 5 years Prototyping 3 years User Testing 2 years Visual Design 9 years Sketch 3 years Photoshop 10 years Illustrator 8 years Indesign 2 years Interaction Design 4 years Front-End Development 9 years HTML5 9 years CSS3 9 years Javascript 6 years jQuery 8 years Ionic 1 years AngularJS & Angular2 2 years NodeJS 1 years WordPress 9 years Git 5 years Grunt 2 years Gulp 1 years Bower 3 years

Let's Chat

You can email me or call on 0422 808 381.