Harley Alexander

Hey, I'm Harley Alexander

Technical director • Design thinker • Author & teacher

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What’s up, I’m Harley!

I have worked, managed, directed and instructed across full stack JS, design and product management for 11 years. Javascript tech is my grime, I have an eye for design. I also love learning languages - I speak English, French, Spanish and Swedish.

I’m looking for the next challenge after closing my digital agency. We earnt nearly $1m over two years with a team of 10 and over 40 clients. Mayte solved customer experience problems using emerging technology - think web & native apps, voice, serverless, VR/AR and design thinking. Before delving into agency land, I worked in the startup world. Before that, I wrote a book - How to be a Rockstar WordPress Designer - with Envato at age 14.

Want to hear an interesting story? Ask my why we closed our agency.


Work Experience

Technical Director

Mayte JULY 2015 - PRESENT

Mayte was founded to solve customer experience problems using emerging technology. We earnt nearly $1m over three years with a team of 10. I oversaw and worked in a plethora of projects spanning React/Redux, React Native, Serverless Node.js, AWS and WordPress.

Lead Designer & Developer

Marketing Partners April 2013 - July 2015

I wore several hats at Marketing Partners, from UX Designer creating meaningful experiences for clients’ customers, crafting beautiful UIs & brands, developing highly functional & responsive interfaces and designing both digital and print material for campaigns. All our clients were startups.

Product Manager

Advice Market January 2015 - June 2015

I worked with Advice Market as their UX consultant, ensuring their platform is optimised for the best customer experience, as well as conducting user research and testing to understand their users better each day.

UX & Visual Designer, WordPress Gun

Sitepoint October 2011 - January 2013

I was hired at Sitepoint to maintain their large selection of WordPress websites, as well as design and build new ones. We eventually consolidated the network into one website, which I also was key in during the design phase. I also worked on several internal products working closely with the CEO and Director on a handful of projects.

Freelance Designer & Developer

Baffle! inc. 2006 - 2011

My first selection of gigs and work were a range of small businesses, who needed websites to boost their online presence. I designed, built, launched and maintained them.

Other Relevant Experience


General Assembly AUGUST 2015 - PRESENT

I love sharing my knowledge about Conversational Design, React, Angular and WordPress with people who get excited about it.

Copywriting & WordPress Journalism

WPMUDev January 2013 - June 2013

I was WPMUDev’s in-house WordPress Expert, writing tutorials, articles and reviews of all things WordPress.


Envato September 2008 - September 2010

I co-authored “How to Be a Rockstar WordPress Designer” with Envato CEO Collis Ta’eed when I was 14. I also regularly wrote for their online tutorial network.

Speaker & Presenter

WordCamp AUS/NZ 2008 & 2009

I presented at several WordCamps in Australia and New Zealand, showing the attendees awesome WordPress tricks.

Case Studies & Work

A Messenger bot for health insurance using React/Redux, serverless and conversational design.

Read Case Study

A TypeScript/React/Redux web app for improving the sales journey in commercial real estate.

Visit site

An innovative quoting platform built using React/Redux and enterprise API integrations.

Visit site

A social network for dog owners built using serverless AWS and React Native.

Visit site


User Experience Design

General Assembly 2015

I took the General Assemlby User Experience Design course to supplement my existing UX knowledge, skills and experience. I learnt a wider UX process, user research and testing methods, and how to apply the results to products.

Continuous Learning

Self Taught 2005 - Present

Since 2005 my passion for web design and development has driven my learning. I have taught myself several coding languages covering many frameworks. I am always self-improving and staying up to date with the latest and greatest. I use a variety of online courses, sites, tutorials, books and blogs to keep my knowledge fresh, new and full.

Certificate II in Design

TAFE Design School 2009

At TAFE we were taught the ins and outs of a variety of design software including Photoshop, Illustrator and Indesign. Although I was already proficient in PS/Illustrator, learning about the design process was invaluable.

Digital Art Scholarship

National Art School, Sydney 2010

My body of work in Visual Arts won me a scholarship to a digital art course, which was fantastic to use tools such as Photoshop and Illustrator for a purely artistic purpose instead of designing for the user.

Higher School Certificate

International Grammar School 2010

At highschool I studied Design & Technology, Visual Arts, French, Spanish and English. I loved my languages, and am fluent in French with intermediate Spanish. My photographic body of work for Visual Arts was selected from the top 1% of NSW to be showcased in the National Art Gallery of NSW, and have since sold several prints of my work.

Skills & Knowledge

In the industry 11 years Javascript & ES6 10 years React 5 years React Native 3 years NodeJS 4 years Serverless 2 years AWS 2 years WordPress 11 years Chatbots & Voice 3 years Conversation Design 3 years UXD 7 years Visual Design 10 years Sketch 5 years Photoshop 11 years Illustrator 8 years Indesign 2 years Interaction Design 4 years Front-End Development 11 years HTML5 11 years CSS3 11 years AngularJS & Angular2 2 years Git 8 years Gulp 3 years Webpack 2 years

Let's Chat

You can email me or call on 0422 808 381.